Decoding Zohran Mamdani's Style Statement: The Garment He Wears Reveals About Contemporary Masculinity and a Changing Society.
Growing up in London during the noughties, I was constantly immersed in a world of suits. You saw them on City financiers rushing through the Square Mile. You could spot them on dads in the city's great park, playing with footballs in the evening light. Even school, a inexpensive grey suit was our mandatory uniform. Traditionally, the suit has served as a costume of seriousness, projecting power and professionalism—qualities I was told to aspire to to become a "man". However, until recently, my generation appeared to wear them less and less, and they had all but vanished from my mind.
Subsequently came the newly elected New York City mayor, Zohran Mamdani. He was sworn in at a closed ceremony dressed in a sober black overcoat, crisp white shirt, and a notable silk tie. Propelled by an ingenious campaign, he captured the public's imagination like no other recent mayoral candidate. Yet whether he was cheering in a music venue or attending a film premiere, one thing was mostly unchanged: he was almost always in a suit. Relaxed in fit, contemporary with soft shoulders, yet conventional, his is a typically middle-class millennial suit—that is, as common as it can be for a cohort that rarely bothers to wear one.
"This garment is in this weird position," notes style commentator Derek Guy. "Its decline has been a slow death since the end of the Second World War," with the significant drop arriving in the 1990s alongside "the rise of business casual."
"Today it is only worn in the most formal settings: marriages, memorials, and sometimes, court appearances," Guy explains. "It's sort of like the traditional Japanese robe in Japan," in that it "essentially represents a custom that has long ceded from daily life." Many politicians "don this attire to say: 'I am a politician, you can have faith in me. You should vote for me. I have authority.'" But while the suit has historically signaled this, today it performs authority in the attempt of winning public trust. As Guy clarifies: "Because we are also living in a democratic society, politicians want to seem relatable, because they're trying to get your votes." In many ways, a suit is just a subtle form of drag, in that it enacts manliness, authority and even closeness to power.
This analysis stayed with me. On the rare occasions I need a suit—for a wedding or formal occasion—I retrieve the one I bought from a Tokyo department store several years ago. When I first selected it, it made me feel sophisticated and high-end, but its tailored fit now feels passé. I imagine this sensation will be only too familiar for many of us in the diaspora whose families come from other places, particularly global south countries.
Unsurprisingly, the working man's suit has lost fashion. Like a pair of jeans, a suit's silhouette goes through cycles; a particular cut can thus characterize an era—and feel quickly outdated. Take now: more relaxed suits, reminiscent of Richard Gere's Armani in *American Gigolo*, might be trendy, but given the cost, it can feel like a considerable investment for something destined to fall out of fashion within five years. But the appeal, at least in some quarters, persists: in the past year, department stores report tailoring sales increasing more than 20% as customers "shift from the suit being everyday wear towards an desire to invest in something exceptional."
The Politics of a Accessible Suit
Mamdani's preferred suit is from a contemporary brand, a Dutch label that sells in a mid-market price bracket. "He is precisely a product of his upbringing," says Guy. "A relatively young person, he's not poor but not exceptionally wealthy." Therefore, his mid-level suit will appeal to the group most inclined to support him: people in their 30s and 40s, college graduates earning middle-class incomes, often discontented by the expense of housing. It's precisely the kind of suit they might wear themselves. Affordable but not extravagant, Mamdani's suits plausibly align with his stated policies—such as a capping rents, constructing affordable homes, and fare-free public buses.
"You could never imagine a former president wearing this brand; he's a Brioni person," observes Guy. "He's extremely wealthy and was raised in that New York real-estate world. A power suit fits seamlessly with that elite, just as attainable brands fit well with Mamdani's constituency."
The history of suits in politics is extensive and rich: from a well-known leader's "controversial" beige attire to other national figures and their suspiciously polished, custom-fit sheen. As one British politician discovered, the suit doesn't just clothe the politician; it has the potential to characterize them.
The Act of Normality and A Shield
Perhaps the point is what one academic refers to the "performance of banality", summoning the suit's historical role as a uniform of political power. Mamdani's particular choice leverages a studied understatement, neither shabby nor showy—"conforming to norms" in an unobtrusive suit—to help him appeal to as many voters as possible. However, experts think Mamdani would be aware of the suit's historical and imperial legacy: "The suit isn't neutral; scholars have long pointed out that its contemporary origins lie in military or colonial administration." It is also seen as a form of protective armor: "I think if you're a person of color, you aren't going to get taken as seriously in these traditional institutions." The suit becomes a way of asserting legitimacy, particularly to those who might question it.
Such sartorial "changing styles" is hardly a new phenomenon. Even historical leaders once wore three-piece suits during their early years. These days, certain world leaders have started swapping their typical fatigues for a dark formal outfit, albeit one lacking the tie.
"In every seam and stitch of Mamdani's image, the struggle between belonging and otherness is apparent."
The attire Mamdani chooses is deeply symbolic. "As a Muslim child of immigrants of South Asian heritage and a progressive politician, he is under pressure to meet what many American voters expect as a marker of leadership," says one author, while simultaneously needing to walk a tightrope by "not looking like an elitist selling out his distinctive roots and values."
But there is an sharp awareness of the different rules applied to who wears suits and what is interpreted from it. "That may come in part from Mamdani being a millennial, skilled to assume different identities to fit the occasion, but it may also be part of his diverse background, where code-switching between languages, traditions and clothing styles is common," commentators note. "Some individuals can remain unnoticed," but when women and ethnic minorities "attempt to gain the authority that suits represent," they must meticulously navigate the expectations associated with them.
Throughout the presentation of Mamdani's official image, the dynamic between somewhere and nowhere, inclusion and exclusion, is evident. I know well the discomfort of trying to conform to something not built for me, be it an cultural expectation, the culture I was born into, or even a suit. What Mamdani's style decisions make evident, however, is that in politics, appearance is not neutral.